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Jobs in Malaysia   »   Jobs in Kuala Lumpur   »   PR / Media / Communications Job   »   Associate Media Planning Director
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Associate Media Planning Director

Publicis Groupe

Publicis Groupe company logo

1.    Client Management

o    Establish a partner-relationship with clients by being involved in the business environment.
o    Provide business solutions through media approaches for assigned brands.
o    Overall account stewardship to ensure communication strategy and implementation are in sync towards clients' business direction.
o    Undertake key initiatives/business solutions in tandem with clients' goals, business objectives and priorities.
o    Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment, or evaluate value on ad hoc requests).
o    Take ownership for assigned brands.
o    Maintain regular WIPs, dialogues and reviews to ensure effective work processes.
o    Improve and uphold agency evaluation.
o    Build and coach high performing team members as required.

2.    Business Partner Management

o    Leverage good relationships with senior business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the brand objectives and value-add to clients.
o    Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.
o    Establish partnership processes with business partners (e.g. rules of engagement).
o    Establish rapport and understanding with senior business partners and ensure clear documentation on all communications.
o    Ensure best value from all negotiations across media owners and campaigns.
o    Manage and resolve conflicts for Executives and Managers.

3.    Research & Media Applications Proficiency

o    Guide and troubleshoot for Managers on applications usage.
o    Display competency in using advanced functions in each tool.
o    Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
o    Proficient in using agency's planning approach.

4.    Financial

o    Identify opportunities for organic growth of the business.
o    Uphold financial policy and integrity to avoid violation or potential fraud.
o    Assist the team members to reconcile all media payment variances of assigned brands.
o    Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
o    Resolve all ageing matters.
o    Accurate business forecast of assigned accounts (monthly and annually).

5.    Industry Knowledge (Consumer, Business or Brand Insights)

o    Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.
o    Evaluate the strategic implications of media/ industry/brand developments and identify opportunities & threats to businesses (short to long-term).

6.    Investment Management

o    Optimize the given investment or allocate appropriate investments by medium/brands.
o    Provide investment consultation to client on appropriate budget to meet the desire objectives.
o    Supervise on cost management for brand across medium used.
o    Master contract management (e.g. propose, negotiate, track fulfilment, etc.)
o    Input on action plans in expenditure reports.
o    Reconcile all sources of costing/investment variances.

7.    Corporate Responsibility

o    Lead/participate in pitches.
o    Drive awards submission.
o    Demonstrate appropriate behaviours to uphold the company's image, reputation and credentials.
o    Identify new business opportunities.
o    Collaborate with function/practice leads on best practice development.
o    Demonstrate responsible hiring of talents (e.g. fair employment practice) and ability to manage termination well with due diligence.
o    Mentor and ensure all direct reports master the skills and organizational savvy required for advancement.

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