KOL Marketing Specialist

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in KOL management, specifically within the FMCG/Beauty sector.
• Proven ability to develop and nurture relationships with top-tier/long tail influencers.
• Strong negotiation and project management skills.

Responsibility

Identify and Cultivate Top-tier KOLs:

• Utilize industry knowledge and connections to identify and cultivate relationships with top KOLs in the FMCG/Beauty sector.
• Develop and maintain a network of influencers aligned with brand goals.

Negotiation and Project Management:

• Lead negotiations with KOLs, including pricing, deliverables, and project timelines.
• Oversee end-to-end project management, ensuring campaigns run smoothly and meet established objectives.

Campaign Execution:

• Manage the entire lifecycle of influencer campaigns, from initial concept to post-campaign analysis.
• Ensure seamless communication and coordination between the brand and KOLs.

Performance Analysis:

• Develop and implement key performance indicators (KPIs) to evaluate the success of influencer campaigns.
• Provide regular reports on campaign performance, offering insights for future improvements.

FMCG/Beauty Industry Expertise:

• Apply deep knowledge of the FMCG/Beauty industry to inform influencer strategies and campaign development.
• Stay abreast of industry trends and competitor activities.

Benefits

• Basic salary commensurate with experience
• Miscellaneous allowances
• 5-day work
• All statutory contributions
• Convenient location nearby public transport

Additional Benefits

• EPF / SOCSO / PCB
• Training Provided
• Allowance Provided

Perks & Benefits

• Employee equity
• Commission and bonus
• Allowance (travel stipends, transportation, etc.)
• Nearby public transport
• Central location
• Flexible working hours
• Casual dress code
• Free snacks / Happy hours
• Regular team activities
• Company trips