The Assistant Director of Marketing & Communications (AD M&C) supports the Director in planning, developing, and executing strategic marketing and communication initiatives to enhance brand awareness, drive business growth, and maintain a consistent brand voice across all channels. This role leads a team of marketing professionals and ensures campaigns are aligned with business objectives.
Key Responsibilities:
1. Strategic Marketing & Planning
- Assist in developing annual marketing and communication strategies.
- Analyze market trends, customer insights, and competitor activity to inform strategies.
- Collaborate with departments to align marketing plans with business goals.
2. Brand & Communications Management
- Ensure consistent brand messaging across all marketing materials and platforms.
- Oversee corporate communications, PR activities, and internal communications.
- Manage media relations and act as a liaison with external agencies.
3. Digital Marketing & Campaigns
- Oversee digital marketing initiatives including social media, website, and email campaigns.
- Track performance metrics, analyze ROI, and optimize campaigns accordingly.
- Lead content creation strategies for various platforms.
4. Team Leadership & Development
- Manage and mentor marketing and communications staff.
- Assign responsibilities, monitor progress, and ensure deadlines are met.
- Foster a creative and collaborative team environment.
5. Budget & Vendor Management
- Assist in preparing and managing marketing budgets.
- Coordinate with vendors, agencies, and partners to execute campaigns efficiently.
- Ensure cost-effectiveness and adherence to budget allocations.
