Creative Executive

SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 160 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.

At SHEIN, our culture is driven by our core values: Customer First, Take Ownership, Deliver Results, Make Change, and Celebrate Diversity. These are not just words, they are the principles that guide our work as we strive to meet the needs of our customers around the world.

Learn more about SHEIN by following us at https://careers.shein.com/ and Homepage - SHEIN Group.

About Musera

You will be joining an innovative, Manchester-based group of SHEIN brands. Our first brand, Musera, was founded in 2023 and launched in January 2024. It quickly became one of the best-performing brands on the SHEIN platform, driven by a strong focus on innovation, trend-led design, and a fast-paced approach to growth.

Building on the success of Musera, we expanded into Sport and Curve, and in October 2024, we launched Musero, our menswear brand. We have ambitious plans to continue expanding into new demographics and product categories in the future.

The Musera Brand House offers exciting career opportunities within a dynamic, fast-paced, and high-energy environment. This is your chance to join a brand that is redefining the UK fashion market.

Learn more about Musera at Musera SHEIN storefront and @MUSERA

Job Summary

The Creative Executive plays a pivotal role in supporting and elevating the brand’s creative output across all channels. Working within a fast-paced fashion environment, this role is responsible for coordinating multiple projects, contributing to creative development, and ensuring seamless execution from concept through to delivery. This position requires a highly organised, detail-oriented and proactive creative with a strong understanding of brand, trend and visual storytelling. The successful candidate will confidently manage competing priorities while contributing innovative ideas and maintaining consistently high creative standards.

Key Responsibilities

Creative & Brand Execution

• Support the development and execution of creative concepts aligned to brand direction and commercial objectives
• Translate creative direction into high-quality visual outputs across e-commerce, campaign and marketing channels
• Ensure brand consistency across all touchpoints, maintaining and applying brand guidelines rigorously
• Contribute to creative ideation, bringing forward trend-led insights, references and new ideas

Production & Shoot Management

• Support the planning and delivery of photoshoots, including location research, prop sourcing and pre-production coordination
• Assist in model casting, bookings and on-set coordination across e-commerce and campaign shoots
• Confidently support and direct models and on-set teams to ensure delivery against the creative brief
• Coordinate all shoot logistics including travel, transport and accommodation where required
• Travel domestically and internationally to support shoot execution

Project & Workflow Management

• Own and manage the creative calendar, ensuring all projects, deadlines and updates are accurately tracked and communicated
• Oversee multiple projects simultaneously, ensuring timely delivery without compromising quality
• Work closely with Product, Graphics and wider Marketing teams to deliver weekly and seasonal updates (including homepage and campaign rollouts)
• Organise and maintain creative assets, files and workflows to ensure efficient team operations

Budget & Operational Oversight

• Support management of creative budgets, ensuring all projects remain within allocated spend
• Monitor production costs and flag efficiencies or risks where relevant

Job Requirements

• Proven experience within a creative, fashion or e-commerce environment
• Strong understanding of trend-led womenswear and commercial styling
• Highly organised with the ability to manage multiple projects in a fast-paced environment
• Strong communication and stakeholder management skills
• Confident working both independently and collaboratively within a team
• Experience supporting or leading photoshoots and on-set environments
• A proactive, solutions-focused mindset with strong attention to detail
• Creative thinker with a strong eye for detail and aesthetics
• Commercially aware with an understanding of brand and customer
• Adaptable and resilient within a fast-moving environment
• Passionate about fashion, content and emerging trends