Company Summary

  • Sinclair Inc. Sinclair Inc.
  • http://sbgi.net/
  • Media / Publishing
  • 1001+ employees
  • Cockeysville, Maryland

Company Reviews

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
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At Sinclair, we believe in Enriching Local Lives. Enriching Local Lives is more than a message - it's our renewed articulation of our purpose and the impact we aim to have across the communities we serve.

Local news is at the heart of Sinclair. Our focus is to enrich the lives of the local communities we serve by sharing relevant information to alert, protect and empower our audiences. Our commitment is to track the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live. Our stations have been honored with more than 3,000 awards for their work over the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards.

Outside of News, our content strategy is driven by AMP Media, the company’s overarching content brand, blends industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media is the umbrella for Sinclair’s original content, including video podcasts and social verticals—merging journalism, technology, and creativity to inform, inspire, and engage audiences nationwide.

In 2025, we launched AMP Sales & Marketing Solutions, a unified sales force designed to scale with clients' needs

Rating Reviews

Rating is calculated based on 4 reviews and is evolving.

Featured Reviews

Software Engineer
3.0
13 January 2026
Solid place if job security is your main thing
Pros: The best part about working for this established media company is the stability. As a Software Engineer, I never really worried about sudden layoffs, which is huge these days. It's a reliable place for remote employees, especially living in Texas.
Cons: On the flip side, things can feel pretty slow-moving. There isn't much opportunity for rapid career growth or working on bleeding-edge tech. Sometimes it feels like there's just not enough new work to do.
Advice to Management: Try to bring in more challenging projects for the tech teams. It would help retain talent and keep engineers engaged.
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Digital Content Creator
2.9
29 January 2026
Okay for now, but culture needs work
Pros: You get solid benefits and the pay for content creation roles is pretty competitive, especially for a large corporate environment. WFH flexibility is a huge plus, makes the daily grind easier. They have a good reputation in the broadcasting industry, which helps.
Cons: The company culture feels really old-school and hierarchical. There's not much room for new ideas from people like me. It's hard to get your voice heard or make a real impact on projects.
Advice to Management: Seriously consider modernizing the company culture. Give digital teams more autonomy and listen to fresh perspectives from your younger employees. It'll help with retention.
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Account Executive
2.9
16 February 2026
Okay for some, tough for others
Pros: The benefits are pretty solid, and the pay as an Account Executive in the media industry isn't bad. You get good training when you start, which is a plus. Some teams have a decent hybrid model, but it's not universal.
Cons: Work flexibility really depends on your manager and department; it's not consistent across the board. Many of us are still mostly onsite in the Baltimore office, even when our work could be done remotely. This lack of a standard hybrid policy is frustrating for folks trying to balance life.
Advice to Management: Seriously consider a more consistent and flexible hybrid work policy for all roles, especially where onsite isn't truly necessary. It would boost morale a lot.
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