Front Line Cosmeceutical (M) Sdn Bhd
Founded by Irene Chong in 1998. With the aspiration to provide women of all ages professional skin care and solution. Over the years we learnt of the many skin problems and needs of our clientele and the importance of using professional and effective skin care products. From our experience in the use of various product range from many countries and through our extensive research and quest for products of excellence, we discovered Casamara, a range of skin care products from Spain, world renowned for its therapeutic facial and body masks.
Frontline has since 1998 became the sole distributor for Casmara in Malaysia and focuses on providing product knowledge and skin care training programmes to beauty salon owners, beauticians and aestheticians. Through Frontline, the Casamara brand has become a leading skin care range carried by many beauty salons and beauticians as well as spa owners in the region. To continue catering for our clientele’s needs, particularly those requiring skin care products for problem skin, we brought in Theraderm, our very own exclusive OEM name given for a range of US formulation skin care products.
Our latest addition in skin care is T.e.N, a unique skin care range from Italy created by the use of nature’s extracts and technological innovation. Its range of products are easy-to-use, cost-competitive and suitable for home use. It is geared for youths with normal to problem skin, particularly those who are active and are keen on using a simple, professional and effective skin care range to look after and maintain their youthful good skin. Amy Linear Body Slimming Suit adds to our unique products range to provide our customers, aestheticians and professionals a product of excellence designed for slimming and body contouring.
Our new beauty and spa centre, Wisma Frontline in Penang, is designed and equipped with world-class facilities providing excellent training grounds in skills and product knowledge for aestheticians and beauticians. The fully renovated and refurbished four-storey building in the heart of the city comprises a beauty centre, lounge & bar and a luxurious rooftop spa offering professional skin care treatment, body massage and health spa services. The centre also has a seminar room specially designed for Yoga, belly dancing, pilates and other functions. We are passionate about setting the standards in beauty, skin care and therapy services and will continue our efforts in sourcing for products of excellence to meet the needs and demands of our customers.