Pros: You learn a ton about digital campaigns and media buying pretty quickly. It's a solid place to get agency experience, especially for junior Media Planner roles. Working with big client accounts gives you good exposure in the Singapore office, and the hybrid model is okay.
Cons: Career growth for Media Planner positions isn't always clear here. Promotions feel slow and often depend heavily on your direct manager, not a structured path. There's not much formal professional development, so you gotta make your own opportunities. Also, pay for mid-level roles feels a bit low for the ad tech industry.
Advice to Management: Create clearer career paths and invest more in professional development programs for all roles, especially for those in media planning. Review compensation bands to stay competitive in the ad tech market.
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