WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
Rating Reviews
Rating is calculated based on
2
reviews and is evolving.
Pros: The remote work arrangement for my Trend Analyst role was genuinely good; I appreciated the flexibility. It's cool to be part of the creative industries, working on global trends. The company culture overall felt decent, with supportive colleagues.
Cons: Work-life balance often suffered when big project deadlines hit, especially for research-heavy roles. As a Trend Analyst, I sometimes felt pressure to work extra hours to keep up. It can feel like a corporate environment, so don't expect a startup vibe.
Advice to Management: Try to better manage workload distribution for the creative and research teams. It would help prevent burnout during peak times.
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Pros: I've enjoyed the actual work; diving into consumer insights is really interesting. You get to collaborate with some smart people internationally. For Content Editor roles, there's decent creative freedom once you get familiar with the platform and clients.
Cons: The hybrid setup in the London office doesn't always flow well with global team communication. There are times the company culture feels a bit cliquey, and leadership isn't always transparent. It can get pretty intense with tight deadlines in this corporate environment, especially in the trend forecasting sector.
Advice to Management: Improve transparency, especially when big company changes are happening. Try to foster a more genuinely inclusive company culture across all teams and locations, not just within specific departments. Address the workload in the trend forecasting teams.
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What is the day-to-day working culture like at WGSN, especially for junior roles in the trend forecasting industry?
The culture at WGSN encourages collaboration and continuous learning, which is beneficial for junior trend forecasters. You'll often work in cross-functional teams, sharing insights and feedback in a supportive environment.
What is the typical working culture like at WGSN for a trend analyst?
The working culture at WGSN is collaborative and fast-paced, reflecting the dynamic nature of the trend forecasting industry. You'll work closely with diverse teams on innovative projects, with a focus on data-driven insights and creative output.
What is the day-to-day working culture like for a trend analyst at WGSN, particularly in terms of collaboration and pace?
At WGSN, the working culture for a trend analyst is collaborative and fast-paced, requiring close interaction with research and content teams. You'll typically spend your days synthesizing data, contributing to reports, and engaging in discussions to shape future trend insights for clients globally.
