We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World.
Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives.
With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.
As a leading FTSE company, our operations span three key regions:
? United States of America ? Americas & Europe (AME) ? Asia Pacific, Middle East & Africa (APMEA)
Together, we are building A Better Tomorrow™.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
**Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
Rating Reviews
Rating is calculated based on
16
reviews and is evolving.
Pros: As a Marketing Specialist, I've enjoyed the job stability and learning opportunities at this large consumer goods company. There's good job security, and I've gained valuable digital marketing skills. My colleagues are supportive, contributing to a positive work environment.
Cons: Internal approval processes can be slow, sometimes delaying projects. Also, communication across global departments could be better. These are minor points but can impact workflow occasionally.
Advice to Management: Focus on improving cross-departmental communication and optimizing internal approval workflows to enhance overall efficiency and project delivery times.
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Pros: The hybrid work model is a huge plus, letting me balance office days with working from home. I appreciated the flexibility with start times at the London office, which really helps with personal stuff. For a large FMCG company, it's not the worst balance out there.
Cons: Some weeks, especially during big product launches in the global tobacco industry, you're expected to put in long hours. It can be tough to completely disconnect, even with the hybrid setup. Project deadlines often mean working late, which impacts personal time.
Advice to Management: Try to standardize expectations around working hours across different teams. Recognize that even with hybrid work, constant late nights aren't sustainable for employee wellbeing.
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Pros: You get some flexibility with the hybrid work model, usually two days remote from home. It's nice for managing personal appointments without burning PTO. For big corporate roles like ours in the consumer goods industry, that's pretty standard.
Cons: The 'flexibility' can feel a bit rigid sometimes. Your team's WFH policy often dictates your actual remote days, not your personal preference. There's not much room to shift around if you need more remote days beyond the set schedule.
Advice to Management: Give teams more autonomy to decide on hybrid schedules. A truly flexible WFH policy would boost morale and help employees feel more trusted in their roles.
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What is the typical work-life balance like for roles in finance at BAT, particularly in London?
No answers yet.
What is the typical work-life balance like for a Marketing Manager at BAT, especially considering the global nature of the company?
No answers yet.
What is the typical work environment like for early career professionals at BAT, particularly in their marketing departments?
No answers yet.
What is the work-life balance like for a marketing associate at BAT in London, and how does the company support employee well-being?
The work-life balance at BAT in London can be demanding, especially during campaign periods, but the company offers flexible working options. They provide resources like mental health support and wellness programs to help employees manage their workload effectively.
What is the day-to-day working culture like for a marketing role at BAT, particularly in London?
The culture at BAT in London is generally fast-paced and collaborative, with a strong emphasis on achieving business objectives. You'll find diverse teams working on innovative campaigns, and there's a noticeable drive for continuous improvement in the marketing department.
What is the typical work-life balance like for employees in the marketing department at BAT, especially considering the global nature of the company?
Work-life balance at BAT can vary by team, but many in marketing find it manageable with clear boundaries. The company encourages efficient work practices, allowing for a reasonable integration of personal and professional life, even with international collaboration.
What is the typical work-life balance like for employees in the marketing department at BAT, especially in London?
Employees in BAT's marketing roles, particularly those based in London, often report a manageable work-life balance. While project deadlines can sometimes require extra hours, the company generally encourages flexible working arrangements to accommodate personal needs.
What is the general working culture like at BAT, especially for early-career professionals in their marketing roles?
BAT fosters a collaborative and fast-paced working culture, encouraging continuous learning and development for all employees. Expect a supportive environment where new ideas are valued, contributing to a dynamic experience for those in marketing positions.
